Engagement Rings &
Wedding Jewelry to Express Your Love

Engagement rings symbolize a tangible representation that you are loved and committed, making it one of the most important decisions that you will ever make. The Diamond Shop is here to help you find the engagement ring that suits your intentions, your taste, your budget, and everything that is important to you. Your story is unique. Make sure your engagement ring tells your love story.

At The Diamond Shop, we offer both in-store and virtual appointments.

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Engagement Rings

Loose
Diamonds

Diamond
Wedding Bands

Diamond Education

Wedding
Bands

Custom
Engagement Rings

Your St. Louis Family
Jeweler for over
100 years!

Mission Statement

The Diamond Shop, our commitment is to you, the customer. We understand that buying jewelry is all about trust. Our reputation speaks for itself. Our philosophy is to offer the best selection of jewelry, combined with extraordinary quality, affordable pricing, and the exceptional designs that have kept customers returning to our establishment throughout the years.
Believing the educated consumers are the most confident with their purchases, our experienced staff will gladly sit with you until you feel that you fully comprehend the significance of the 4 C’s in relation to the value of a diamond and have viewed a variety of diamonds in person to compare these differences side-by-side. We know that confidence in your jeweler comes from complete satisfaction with your purchase and your shopping experience. It is our belief at The Diamond Shop that trust, knowledge, and experience are the keys to success in our industry.

When you think of diamonds… think The Diamond Shop.

The Diamond Shop Promise

The Diamond Shop understands that buying jewelry is all about trust. Our quality, the price, and the customer service are second to none. The most important aspect of our business is our reputation, so we truly go above and beyond to make sure that every piece that leaves our shop is perfect. Since 1910 The Diamond Shop has been creating a unique jewelry store built on client referrals. Ensuring that not only are we here for you today, but we will be here to serve your future needs as well. Truly a pleasure for you to join our family! We guarantee you will be satisfied. Our reputation depends on it!

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Client Testimonials

This was a great visit. I knew nothing about rings or diamonds and Emily took the time to educate me. This is a great company to deal with and I would recommend them to anyone. Thank you

Great customer service and very good prices on their jewelry. They treat you like they appreciate your business. I've been with them for over twenty years.

Fantastic experience with Emily selecting a 10 year anniversary gift. She was patient, offered great service and communicated regularly. Great to see Thom and Mona who helped us with my engagement ring 10 years ago. Fantastic family business that we are happy to support! Thank you!

The diamond shop is simply phenomenal. Thom (amazing designer) and Mona and the rest of the staff are amazing. The service is outstanding and the stones and jewelry are second to none. Love love love.

Very professional and sweet. My mom and I both took our rings in there and they ended up beautiful. Great customer service, actually was interested in seeing my wedding stuff. Just all around a great place to go. Ladies in there are just dolls. Thank you!

The staff was incredibly helpful during my entire experience creating a custom engagement ring. They provided great feedback and examples to help me build exactly what I was looking for. My fiancé also accidentally bent a prong and they fixed it the next day. Excellent experience overall.