Diamonds 101

Buying a diamond is a very personal experience. Diamonds can be bought to signify love, significant accomplishments, milestones in your life or a gift that says how you feel about the recipient.

Unlike when you buy clothing, electronics, or cars, the unique features of each diamond may not seem quite so obvious to you. We would like to change that. We are often surprised to see how much is left out of the education process when a customer has shopped elsewhere. We feel that providing you with all the knowledge you need to make an educated decision will only make you more confident about the diamond you choose. The more you know about your diamond jewelry, the more confident you will feel when making your diamond jewelry choices.

While looking at diamonds online is a great start to familiarize yourself with the process, buying diamonds online is not the best practice. Even diamonds with same color and clarity will look different when viewed in person. Chances are the diamond you see online may fail to dazzle in the end. We always encourage our customers to view and compare each diamond to make sure they find the perfect one.

Read our reviews and see what other St. Louis diamond buyers are saying about buying their engagement ring at The Diamond Shop.

Take a moment to learn more about the 4Cs and find out how they play an important role in making your diamond jewelry unique. As always, we are always ready to help you with your purchase.