Our Commitment to You

The Diamond Shop understands that buying jewelry is all about trust. Our reputation speaks for itself. Check us out online and find out what others are saying about The Diamond Shop. The quality, the price, and the customer service are second to none. The most important aspect of our business is our reputation so we truly go above and beyond to make sure that every piece that leaves our shop is perfect.

Since 1910 The Diamond Shop has been creating a unique jewelry store built on client referrals. If our name is new to you, just ask your friends. Insuring that not only are we here for you today, but we will be here to serve your future needs as well. Truly a pleasure for you to join our family! We guarantee you'll be satisfied. Our reputation depends on it!

Featured Yelp Review 

“First off - I rarely write Yelp reviews.  That being said - I would strongly recommend shopping at the Diamond Shop if you are in the market for an engagement ring.  After stopping at numerous jewelers in the St. Louis area I had given up on the idea of receiving any transparency on the diamond industry, transparency on diamond pricing, and top notch service.  Yes, I get the 4 C's.  I can understand the 4 C's from researching online.  Who doesn't know the 4 C’s?  I wanted more than that.  Todd and the Diamond Shop delivered.  …  Todd and his colleagues understand that a purchase happens when you offer great services but most importantly listen well.  After a few visits with Todd and other employees (plus the owner) helping we were able to find EXACTLY what I wanted.  In no way did I feel that I had compromise on the choice. My fiancé absolutely loves the diamond ring and we are both very satisfied!  

Kudos to the Diamond Shop!”

-Alex T., Saint Louis, MO

The Diamond Shop offers to all our customers:

Free 30 Day Returns

Free Lifetime Upgrades

Loyalty Rewards Program

Flexible Financing Options

Free Lifetime Appraisals